"What we see now is the physical world, the world around us, becomes the next frontier for computing," says Ivan Poupyrev, the project lead for Jacquard at Google.
"This is a form of AR, except instead of trying to augment reality through the mobile phone, we're trying to augment reality directly by embedding technology into the physical things you're already using." Which gets at one of the other appeals of reinventing wearables as actual clothes: convenience.
Despite an active bluetooth connection and full battery, the jacket displayed as "disconnected" even when I was wearing it.
I eventually figured out that fiddling around with the app's tutorials would "reset" the connection.
Using the Jacquard app, you can assign a different "ability" to each gesture.
(You'll be grateful for this gestures when someone inevitably brushes against your arm and your phone starts barking GPS directions or playing music.) There are, for now, only a handful of abilities, which are mostly used for controlling music playback and navigation.
I found music to be by far the most useful: you can skip ahead or go back to the previous song in a playlist, pause or start your song, or use one called "what's playing," to hear the name of the current song read aloud.
Available in both men's and women's sizes, the dark wash denim jacket is every bit as comfortable and well-made as you'd expect in a high-end Levi's jacket.
All of Jacquard's tech is limited to the left sleeve, though even that is more subtle than you'd think.